About the Author:
Jif Neal has a masters focusing on health administration, lives in Los Angeles area and has been operating his online business since 2015. He found an effective solution to making money online using affiliate marketing for himself and now enjoys the benefits of making money anywhere there is an internet connection and living the laptop lifestyle. He owns WriteLoved.com, a research blog. Jif is happily married with a daughter and their pet cat.
Introduction
If you are into the marketing field then it becomes quite important to stay engaged in industry news including news about the latest launches in the market and how the customers find and decide to purchase products from the market. But with the constant shift in the taste of consumers due to development in technology, it can be hard to stay on top of the field. The best way of marketing can be by studying and assessing the nature of consumers and their natural and constant tastes so that you can at least stick up to those to still remain as a valuable player of the game. You need to strategize your moves so that you can gain profit to your company and also so that your partners get a leg up while promoting your products in the market.
In this guide we will be talking about a form of marketing i.e., Affiliate Marketing. We will dig into this topic and see why everyone should opt for it in this era, its various advantages, disadvantages, types etc.
Every entrepreneur after a certain point of time, tries to expand his business. And one of the best ways to expand business is by finding and trying to regulate an alternate stream of income. Finding an alternate source of generating income does not mean that you can no more pay proper attention towards your business rather it means that now you can complement the growth of your business by improving the quality and quantity of investment. The alternate mode of income will indirectly help you in providing more value to your customers and followers.
If you are not into affiliate marketing, itâs high time you consider taking advantage of this remunerative revenue stream.
What is Affiliate Marketing?
Affiliate Marketing is basically an online sales technique that lets the owner of a product increase sales by giving rights to others targeting the same audience, who are known as affiliates, to earn a commission by recommending the product to others. At the same time, it helps the affiliates to earn some income from the product sales without actually having to create or sell their own products.
To be precise, Affiliate Marketing is all about citing a service or product by sharing it on a website, blog or social media platforms. The Affiliate partner earns a commission each time a buyer makes a purchase using the unique link associated with their reference. If practised with utter care and dedication, this performance-based opportunity can become an essential part of your business by providing you with a healthy source of income.
How does Affiliate Marketing work?
To be a part of an Affiliate Marketing program, you will have to follow these five simple steps:
- Search for and join an Affiliate program
- Choose from the lot of available offers to start promoting
- Procure a unique affiliate link for each offer you choose
- Share those links on your website, blog or/and social media platforms if any otherwise create them
- Collect your commission every time a buyer uses your links to make a purchase
Commission rates are subject to variations, depending on both the company you are working for and the offer chosen by you. In the least, you will earn around 5% of the sale but, with a few arrangements, you can earn as much as 50% of the sale, which mostly happens when you are promoting a class or event. You will also find Affiliate Marketing programs that provide a flat rate per sale rather than a percentage.
1.1 Is Affiliate Marketing Worth It?
This is one of the rare questions Affiliate Marketers ask themselves. Yes, you can surely make money by getting involved into Affiliate Marketing. Though Affiliate Marketing takes a lot of effort, the basic skills required to practise this system is very simple to catch on to, and once you become a pro in them, you could easily start earning some real cash in a very short period of time. Once you find the product niche youâre passionate about, you could even earn a good commission by simply expressing your genuine love for the product you chose to promote or refer, and feel good knowing you are sharing something you loved and is worth the cost for the buyers as well.
Now let’s dive deeper into the question of ‘Is Affiliate Marketing worth the effort?’
So the question of the hour is, âIs Affiliate Marketing worth the effort?â In order to become a successful Affiliate Marketer, you will have to select a product category to focus on, study your audience, write a blog and build a website your audience can trust, write a lot of quality content, and start promoting both your product and your content, and finally after a successful trial and error round, you could be on your way to receiving those well-deserved commission checks from satisfied brands earned from referring satisfied and happy customers. To be updated and to polish your skills and knowledge you will have to keep up with the trending online marketing fads, do not forget to promote your content on a regular basis, and keep updating yourself on how your product category of choice is developing in todayâs developing era in order to remain a trustworthy resource on your chosen niche.
For research, tips on product, service and content promotion, and lessons learned during trial and error, this well-researched training guide of ours will help you in staying on top of what all you need to know in order to make your Affiliate Marketing business stand out of the league.
Success In Affiliate Marketing
For marketers who are more than willing to put in their efforts, Affiliate Marketing can undoubtedly turn out to be a profitable business in several ways. Some of the many benefits of Affiliate Marketing success are:
- A job you will fall in love with â Expanding your love and passion for products feels less of a job, and more of a hobby. Though this scenario only prevails until those yummy commission checks come rolling right into your accounts.
- You will be your own boss â In Affiliate Marketing, the entire work is done between you and the brand, and you will be your own boss deciding the types and niches of products youâre promoting, the strategies you use for marketing, and the type of marketing techniques that will give you the best of end results.
- Work according to your time â Rather than sticking to a fixed schedule that doesnât fit your routine life, you get to decide when and where your promotions and content are made and posted. You can do marketing and generate revenue while on a vacation. Youâre in charge of your daily routine.
The scope of success in Affiliate Marketing alone is worth the effort for many people. With the correct factual knowledge, flexibility, and preparedness to learn, Affiliate Marketing can prepare you for success as your own boss in today’s era.
1.2 How Much Can You Make from Affiliate Marketing?
According to an estimate of some Affiliate Marketersâ monthly income, we can divide affiliates into:
- Total novices, who are facing complete losses at the moment;
- Low-level affiliates, who are generating revenue up to $300 per day;
- Intermediate affiliates, who are generating revenue between $300 per day to $3,000 per day;
- High-level affiliates, who are generating revenue up to $3,000 per day;
- Super affiliates or, who generate more than $10,000 per day.
One can only gain success in the field of Affiliate Marketing if they are persistent and have are determined in nature. Itâs not like you can just assume what your profit will be all because you once earned 300$ per day. In this game, there are innumerable cases wherein people where only earning a meagre income for a long time but skyrocketed overnight. You could be lucky if you chose the right niche and the right strategy. And there are also cases wherein people who were enjoying huge lump sum amounts directly fell to sod.
How long does it take for an Affiliate Marketer to start earning a steady income?
So, the entire game is of determination, hard work and patience. To reach a point where you start earning consistently from the Affiliate Marketing system might take a while, hence, it is necessary for you to be patient and wait for fruitful results until your strategies get time to work out for your best. Quite often it takes from around 6 months to several years to start generating revenue you could call, profits, in the Affiliate Marketing system. Proper timing and your overall success completely depends on your capability to create quality and wholesome content, SEO optimization, abundant traffic generation, and effective marketing of your affiliate products. One thing you always have to keep in mind is the active usage of email marketing and your presence on different social media platforms. Nobody can skyrocket overnight. But by being consistent in marketing all your affiliate products and having the effective marketing techniques will absolutely bring you to your desired results.
Examples of some of the most famous super-affiliates in case you are looking for inspiration:
- One of the most well-known Affiliate Marketer Pat Flynn built his business and expanded his income from $8000 to $100.000 per month;
- According to Tom’s (from Onlinemediamasters) estimate income of two years, his scale went from $20k to $150k on an annual basis;
- From just a single niche website, Doug Cunnington happened to make around $70k in 2017.
Are your spirits raised enough? But what actually happens in reality is that after spending a couple of months with no earnings or just meagre ones, people tend to become more and more sceptical and impatient. Some of them even lose hope and eventually give up; while some others start searching for ways to earn more as they are far from their desired sums and results. So now you must be thinking what exactly is the real affiliate earning?
According to the recent poll conducted by the STM forum, they had put up questions regarding the affiliatesâ annual income and the results are right here in front of you –
Almost all the big-shot companies like Amazon, Google, and Apple have an Affiliate program, which is absolutely free for any and every one from around the globe. If you were not aware of all this, then it is better you pay close attention to the rest of the guide because my friend, what you are about to discover is one of the best and most interesting aspects of generating revenue from home. The commission you earn might vary from $1 to $10,000 depending on the product you are promoting.
2.1 Affiliate Marketing in 2021: What It Is & How Beginners Can Start?
When it comes to Affiliate Marketing for beginners, most people think itâs a process which involves earning huge commissions by referring and marketing other peopleâs or brandâs products. While Affiliate Marketing can seem easy, simply discover an offer belonging to your choice of niche, refer and promote it, and earn pieces of commission with every purchase made by a buyer. But there are a couple of important things you need to understand –
1. Pick a platform and a specific niche to promote – To become an Affiliate Marketer, being impactful is very necessary. Building a blog or site that focuses on a specific niche is the best method of establishing your influence. Be it finance that you currently concentrate on, service, personal health or perhaps felines, a niched weblog or website, it will help broadcast your work as impactful and help develop an audience. Affiliate Marketers build their audience through blogs, newsletters, or perhaps through YouTube or other social media platforms.
Some of the best affiliate niches of 2021 are:
- E-Commerce Products
- Online Gaming & Apps
- Technology
- Business & Money
- Health and Wellness
2. Gather your own audience – To become successful through your blogs or websites on any social or online platform it is very essential to possess a large and engaged audience. Gathering quality visitors and potential buyers who are capable of reading, analysing, and finally engage with your content or blog can provide you with help regarding affiliate earnings or commissions.
The best way of developing an audience is by developing your target audience, the best method of finding your target audience is by researching about your competitors, monitoring your traffic and SEO, and practising first-hand research study by communicating with your buyers and subscribers.
Once you build your own audience, grow and cultivate them with the help of emails and targeted content. Provide your audience with a reason to read on and engage with your content, and they will find enough confidence to acquire your recommended offers as well.
3. Register yourself for any affiliate program – The best method to begin with the Affiliate Marketing system is by registering yourself for any type of affiliate program for example, ClickBank, Amazon Associates or some other popular affiliate network like CJ & ShareASale etc. After completing the registration process or signing up, you can start researching for products that are most suitable for your choice of niche. Once you choose a product for Affiliate Marketing, you will be provided with an affiliate link that consists of a unique ID of the offer, product or service that you are marketing.
Usually there are no advance charges for signing up with an affiliate program whatsoever, but your variable ongoing expenses thereon will definitely depend on how you choose to promote your products. In case you select to contract out the item for which you are conducting the affiliate marketing using paid ads, those costs will be borne out of your own budget.
4. Choose the items you wish to promote – Choosing the correct item to promote, dealing with the best brands, building networks, and updating quality content are all the core basics of Affiliate Marketing. According to Pat Flynn, besides creating passive income by providing value to his audience, there are two other important rules in Affiliate Marketing. Being an affiliate you must only advise about products you are exceptionally very knowledgeable about. If you lack impeccable confidence or donât have the product and don’t feel it will be helpful to people, do not refer it.
5. Create quality content that will help promote your affiliate offers – To become successful with your Affiliate Marketing start-up in 2021, you will have to produce authentic and outstanding matter for the promotion of your selected items. You could try writing a round-up blog post describing your favourite items. Despite providing quality material for their better understanding, guarantee the evaluation of the material you create as authentic and trustworthy, and mention about your affiliate products. Do not talk about, make fake promises or promote items you havenât utilised yourself.
6. Get paid – Definitely, there are many frameworks and patterns concerning payments, which keeps changing according to the terms and policies of the affiliate promotion and marketing program. Hence, it is highly recommended that you read the policy along with the Terms and Conditions in detail before registering yourself into any marketing and affiliate promotion program.
Commissions paid by the brands are generally processed on a monthly basis, however, this too varies depending on the terms of the affiliate program youâve chosen. It might be a weekly or a monthly payment for all the business leads, sales or conversions made by you. The payment structure is one of the most important aspects to notice while choosing an affiliate program to register with, which eventually depends on your aim.
What in case you are looking for a percentage per sale commission, a commission per lead produced commission, a repetitive commission percentage or even a one-off payment commission percentage?
Depending upon your purpose, it will impact the item you choose, the way you plan to promote the product or service in addition to just how much time & resources you are willing to invest.
2.2 3 Steps to Affiliate Marketing Success
- Provide information and try to help rather than just sell – Overt sales and self-promotion sites mostly fail to gain any attention. You must help your visitors and provide them with trustworthy and quality information that is useful for them to make them return. If you take a peek at the other sites that rank well for the various keywords used in your niche, you will find out that useful information always wins hearts and promises great outcomes. Keep researching and provide better and updated information.
- Keep testing and improving – You should constantly try to improve your process. Test length, use of schema, types of art, etc. Affiliate Marketing, just like all the other processes, is an ongoing effort. While many of the aforementioned steps can be tried straight from the start, youâd want to learn and improve as you go.
- Set proper expectations – It is quite obvious that you cannot become a millionaire in just a month. So itâs always better to set realistic expectations. Many affiliates spend a lot of time in building their original sites and then eventually commit to a smaller amount to keep adding on content while starting a new site on the other hand. Whether you have a single site which is under development or a number of smaller sites, set an aim and work towards achieving it.
Affiliate Marketing is one of the best ways to generate revenue online from your content. It helps you add a steady income flow to your contentâs monetization scheme. In this training guide for beginners of the Affiliate Marketing system, we will provide you with reasons to advocate your decision of getting into the field.
3.1 Affiliate Marketing for Beginners
If you are interested in making passive income with Affiliate Marketing, this training guide is going to become your one-stop destination for all the information related to the field. We are going to acknowledge you with the basics of becoming a successful Affiliate Marketer ad a lot more.
We will also cover topics like how to promote products on Amazon, creating SEO-optimized content that ranks the best on Google, email list marketing tactics, steps to choose the best Affiliate Marketing program for yourself, and give you a step-by-step guide to the whole process, so you will be generating some huge commissions in almost no time. Come on now, letâs dive deeper into the topic!
Basically, this entire system is a modern interpretation of a very ancient concept â earning commission on a sale. If you have been reading the guide for this long, you must have understood that many people earn money by gathering an audience that trusts in them, and then eventually offering products, offers and services that will be helpful to the audience. Affiliate Marketing is actually just an easy and quick way to offer products, offers and services in order to earn huge commissions but without even having to create your own products and services. For content creators, this means you find a product, offer or service of your own choice, refer it to your audience, and earn a part of the profit on each sale in the form of commissions.
3.2 4 Reasons Why One Should Become an Affiliate Marketer
- You get to begin a start-up within your budget â The best part about Affiliate Marketing is that being the marketer you donât have to produce or store products, services or offers. It is entirely your game and you choose the way you want to play. For better and effective monetization you can create your own website or channel and start minting money in no time. And in case you did not know, most of the affiliate programs are for free so you just have to register yourself into one. But yeah, initially you might have to pay for site domain and website hosting which by no means exceed 10-15 bucks a month.
- You become professionally independent â Just another one of the reasons you would prefer Affiliate Marketing is because in this job you are your own boss and you decide and set your own schedules. You can work from anywhere be it from your home, a cafĂŠ or even a beach but the only thing required is an internet connection. And in this profession you constantly grow as you keep learning step-by-step and that too by yourself but only if are keenly determined, focused, patient and put all your efforts into it.
- You get to develop something really awesome â Affiliate Marketing is preferred by many people these days because of its scalable nature. If you feel that you are overloaded and that it has become hard for you to handle it one-handed then you could also hire additional people for help. The entire setup of this business does not even have to go out of your budget as you do not have to rent an office for yourself and neither do you have to spend on customer support.
- Itâs the best opportunity for competitive people â The analytical and performance measuring aspects have a bit of a sportsman-like quality in them, especially in the media purchase area. It’s interesting to watch the way your site site reacts with different ads, types of content, tone and style. You are basically competing with other people, trying to put up your best performance for a product or niche you belong to. But what is the difference? Instead of some meagre experience points you get some real cash in your pockets! You perform tests and trials, and scale the performance with changes. This must be sounding quite boring but trust us it is not rather it is addictive.
If you stop to think about it, affiliate marketing is in some ways like starting a business. You have the distinct advantage of not holding inventory and typically donât need to hire employees, but youâre still setting up an online operation. And no matter what approach you take, whether writing blog posts or running ads, there are certain steps youâll need to take to help you find out how to become an affiliate marketer. That means you need to take strides to ensure you prepare yourself for what lies ahead. In this guide, weâll look at a step-by-step method you can use to learn how to become an affiliate marketer. This will provide a platform for your efforts, and can help give you a leg up when youâre starting out. Whether you decide to go alone, partner with others, or look for affiliate marketing jobs, these steps will prepare you for whatâs ahead.
4.1 How to Become an Affiliate Marketer?
When learning how to become an affiliate marketer, itâs important to know where to start. Itâs all too easy to get the cart before the horse, and that metaphor covers a variety of scenarios. Finding merchant partners, high commission affiliate programs, or affiliate marketing jobs that pay well and are consistent requires a great deal of up-front work before youâre ever in touch with a merchant. So to help you build your online audience and find the right niche, hereâs a five-step method you can use that can help give you a solid foundation as you start as an affiliate.
- Choose a Niche
The first step of your training for how to become an affiliate marketer involves finding out which affiliate products to sell. To do that, you need to start with the bigger picture. Every affiliate marketer has a niche in which they try to influence their audience. If youâre too greedy and try to speak to too many niches, you could risk overextending and making your efforts ineffective. So finding out who youâre going to target is the essential first step. But just because it comes first doesnât make it easy. Finding your niche is one of the most crucial parts of starting your affiliate marketing efforts. The wrong niche will make it harder to sell, and the right niche will make it easier.
So how do you find out which niche is the best one for you?
To start with, you can do a short self-assessment. As affiliate marketers are meant to be reliable advocates for a product or brand, you want to make sure that you are in the right headspace.
Start by asking questions like:
- What topics am I passionate about?
- Do people search for my chosen niche?
- Will demand for my niche stay consistent?
- Is there a lot of competition for my niche?
- Are there affiliate programs that work within my chosen niche?
Even if youâre just creating and paying for online advertisements, your niche can make or break how profitable your affiliate marketing efforts are. These questions will help you find out if the product youâre considering is something you want to promote regularly. No matter what type of affiliate marketing tactic you ultimately choose, these are the make or break questions. It should also be said that passion shouldnât be the only reason why you become an affiliate marketer.
2. Research Programs
After youâve picked a niche, the second step is to find out which program out there can help you promote products in your niche. This is where you take a step deeper into your study of how to become an affiliate marketer. Affiliate Marketing programs are sites that act as the middleman between merchants and affiliates. Since it can be hard for merchants and affiliates to find each other, these sites act as a gateway for the relationship to begin. This is an essential checklist that you should consider before you proceed with a particular program.
- What merchants are using the affiliate program youâre looking at?
- How much commission are you likely to make from your program?
- Do you want to be associated with the program, and the brands selling through it?
- What kind of support does the program provide you with?
Keep in mind that this is another step that can make or break your success as an affiliate marketer. In other words, your program is the bridge that helps you find profitable partnerships. Donât skip out on it.
3. Build Your Platform
The first two steps focused on helping you research. From here on out, youâll get to start creating the platform that helps you succeed as you learn how to become an affiliate marketer. Two most popular ways that affiliate marketers work include:
- Making websites like blogs or marketplaces.
- Running paid ads.
While these are only a couple of options, theyâre the place that most affiliate marketers go. So, weâll break down how to set up each.
First up, letâs build a website. While thereâs some discussion over whether or not affiliates need a website at all, there are so many benefits that itâs almost pointless not to make one when youâre trying to get the knack of how to become an affiliate marketer. It doesnât matter if youâre working with low or high commission affiliate programs, websites can help you be successful. Plus, if you want to look for affiliate marketing jobs in the future, having your own affiliate site is a perfect resume builder. So when you search for ways to build a website, youâre going to get a lot of competing opinions about which option is the best. Should you go with a free option like Wix or WordPress.com, or is it better to build your own by using a hosting service and going with WordPress.org? The ultimate choice is up to you, but by far the better option for growth is a hosted WordPress.org site. Youâve got more flexibility, and you stand a better chance of being found via a search engine.
So to get things started, youâll want to sort out your hosting. While the ultimate hosting choice is up to you, youâll want to find one that offers a reliable service and a good experience all around. Many of these hosting companies offer:
- Reliable hosting
- A domain name
- WordPress.org integration
- A professional email address
And if youâre feeling overwhelmed by the process of starting a website, some of these services even offer step-by-step tutorials on their site that help get you started.
4. Create and Publish Top-Notch Content
Creating content is one of the final steps of your pre-affiliate journey. In that way, itâs also the gateway to the start of your Affiliate Marketing efforts. It doesnât matter if youâre blogging or publishing ads, when youâve hit this phase youâre in the home stretch of learning how to become an Affiliate Marketer. The phrase âcontent is kingâ gets thrown around a lot in marketing, and thereâs a good reason for that. In many ways, the Internet is just a collection of content. If you donât contribute, people have no reason to come to you. As weâve already seen that content can be as simple as this blog post. How you ultimately deliver value is up to you. But what types of content can you create that will help you stand out as a trustworthy and valuable Affiliate Marketer? Even if youâve got the right niche and a flawless website, you need something to build your audience.
5. Create Your Ad Account
As weâve seen all along, building a website is just one option when considering how to become an affiliate marketer. Ads are a great marketing method that can help you be successful, especially for high commission affiliate programs. So what if you only want to use paid ads to push people to your merchant partnerâs site? In that case, you donât really need a website. Instead, youâll need to set up an account to create ads in, which means youâll need to use Google ads, Facebook ads, or even Bing ads depending on your audience. So first off, letâs show you how to get started on Google Ads.
- To get started, youâll need to head over to the Google Ads homepage and click the Get Started button.
- Youâll be sent to a screen that asks for your email address and the website youâll be sending ads to.
- Next, youâll be asked to sign in if youâre creating this with a Google account.
- From there, youâll be walked through the process to target and complete your ad, including images and copy. First, youâll need to pick a goal for your ad.
- Since youâre most likely trying to get users to buy a product, youâll want to select the âTake an action on your websiteâ option. Even if youâre not the websiteâs owner, you can direct and track traffic accordingly.
- From there, youâll need to select the geographical location that you want to advertise in. This can be as broad or as narrow as you want it to be.
- Once youâve pinned down the location, youâll want to further define what it is youâre selling. Based on the content of the website, Google Ads will suggest products and services you can include that help narrow or expand your audience.
- Once youâve finished defining your product or service, the next step is to create the final ad. On the next screen, youâll be able to edit the copy of your ad and finalize how it appears on a search engine results page.
- Once youâre done, all thatâs left is to finish publishing your ad and make adjustments as needed. At this point, youâll have successfully created both your platform and your content.
4.2 3 Things You Must Know Before You Become an Affiliate Marketer
1. The working of an Affiliate Marketing system – There are four parties involved in this affiliate marketing system who play distinct roles.
- The merchant is also known as the seller or the business that sells products or provides services. This could be an individual or the entire business body. The merchant has the responsibility to supply the marketable products or services and provides the strategies to promote their offers.
- The affiliate or affiliate marketer is the person (you!) who implements the available strategies to promote the merchantâs products and services and gets a commission per generated sale. They are generally webmasters or bloggers. They use links, banners, ads and other marketing tools to promote merchant products on their own websites.
- The consumer refers to all individual customers who click on or follow the marketing elements put in place to buy a product from the merchant. This will apply to your audience who may be interested in these offers.
- The affiliate network is a digital platform that the merchant and the affiliate use to manage referral link clicks, purchases, and pay-outs. As an intermediary body, the network is automated to track the affiliateâs clicks and sales, and calculates payments due from the merchant.
- Earning Potential of an Affiliate Marketer – Here is the most interesting part. As in money is what you are looking forward to, right?
Some affiliate marketers target a particular figure. Whether or not you decide to do that, making goals for yourself is a good thing. In a poll published on the STM Forum asking âHow much do you earn in a year?â, the results showed that about 18% of affiliate marketers earn $20K or less, 13% earn $81-$120K, 12% earn $121-$200K, and 11% earn $1M-2M per year.
- How to Succeed as an Affiliate Marketer – To become a successful affiliate marketer you need to know a number of things that will not only boost your earnings but will make you stand out in the mind of your customers, and the merchant as well.
- Choose the Right Products – First youâll need to choose the right products or services that will be in great demand by your audience. This determines the rate of your success or failure. To get your audience to TRUST you, you should only recommend products that you yourself have personally used and vetted.
- Get Online – Having a blog and social media presence is what will make you KNOWN to your audience. By sharing more and more online, youâll also get your audience to LIKE you. Write engaging articles or reviews on a regular basis about your affiliate products, and always remember to share why you personally approve of the product.
- Communicate with Your Audience – Add a contact page where your visitors can easily get in touch with you if they have any questions. Interact with your audience in the comments section of your blog or your social media posts. The more you communicate with your audience, the more they will come to know, like, and trust you, and youâll be able to make more sales!
The Amazon affiliate program, also called “Amazon Associates” can be an easy way to monetize your website or blog. Simply sign up, receive immediate approval, and place Amazon affiliate links on your site today. When someone makes an Amazon purchase via one of your links, you get the commission – it’s that simple. But how do you get started? Below, you’ll find a step-by-step guide to becoming an Amazon Affiliate, with screenshots. Whether you’re an aspiring entrepreneur, starting your own business, or just looking for a small business side hustle, we hope you’ll find this guide a helpful place to start.
5.1 Everything You Need to Know About the Amazon Affiliate Program
With Amazonâs affiliate program, also known as Amazon Associates Program, you can monetize your online presence and earn a regular income. Itâs not as easy as it sounds though. Thereâs plenty youâll have to do in order to be a successful Amazon affiliate. Letâs have a closer look at the details to understand the program and learn how you can become an Amazon associate.
What is the Amazon Associates Program?
Like any other affiliate program, the idea behind the program is simple. Affiliate marketing programs are arrangements where an online merchant pays an affiliate for online traffic or sales, depending on the agreement. In the case of Amazon affiliate marketing, associates are paid when a referred user purchases a product from the e-commerce giant within 24 hours. This is a win-win situation for everyone involved. Sellers benefit from the additional sales and visibility, while affiliates get an additional income. Returns for affiliates are based on performance under the pay-per-sale model. Therefore, it is also in their best interest to optimize their website and content to drive sales. So, if youâre a seller apprehensive about affiliate marketing, you can be assured that it works! For affiliates, this is a great way to profit from the burgeoning online retail marketplace. Amazon accounts for more than 40% of all online purchases, so the retail giant is a perfect partner. All thatâs left is for you to master Amazon affiliate marketing.
Amazon Affiliate Program Rules and Requirements:
Being an Amazon Associate is a great way to monetize passion projects or make supplementary income from your brand. However, Amazon has guidelines for associates to follow, so it’s best to understand those before you dive in. Noncompliance may result in being banned from the program.
The majority of the rules are in place for ethical promotion as well as preventing associates from gaming the system. Here are some of the big ones to keep in mind:
- You must disclose on your site or in your communication that you may be eligible to earn from your recommendations.
- You must not make false or deceptive claims in your recommendations.
- Avoid referring to prices (with some exceptions) since prices frequently change.
- Do not use Amazon affiliate links in offline promotions, eBooks, or email.
- Do not use link shorteners on affiliate links.
Why you should become an Affiliate Marketer for Amazon?
Everybody loves an additional income. That is a no-brainer. Amazonâs affiliate program is better than most though. Here are some reasons you should sign up to become an Amazon associate.
- Itâs easy to start: All you need to do is sign up. Amazon might take a while to approve your registration. However, once youâre an Amazon associate, you can jump right in and start sharing affiliate links.
- Amazon is a trusted brand: Amazon is the biggest online retail platform in the world. It is a trusted and well-known brand. Your website users/visitors will know exactly what your affiliate link redirects to, and will not be hesitant to click that button. Credibility counts for a lot online!
- Choices, choices, and more choices: Youâll never have to worry about what you want to advertise. There are over 120 million products being sold on Amazon, so youâll never have trouble finding the right product to advertise on your platform. Products are not the only things you can advertise as an affiliate, so youâre spoiled for choice. Weâll look into your options as an affiliate later.
- 24 hours of profit: Remember when I said associates get paid for every product purchased by a consumer within 24 hours of clicking the affiliate link? Well, that is a good deal. What does this mean? If a consumer clicks your affiliate link for a moisturizer and purchases that product, you get a percentage of the sale. Great so far? It gets better. You get a cut for every other product that customer purchases within 24 hours of clicking your link. Did they buy some batteries? You get a percentage of that sale too. Maybe a toothbrush? Thatâs right, youâre getting paid!
How to earn money as an Amazon Affiliate?
There is a lot of work that goes into creating a successful affiliate partnership with Amazon. Donât forget that getting paid depends on conversions. You donât get paid just for clicks. So, if youâre serious about being an Amazon associate, you need to be smart about promoting Amazon and relevant product listings. The first thing you need to ensure is that your content or websites follow Amazonâs strict guidelines. This is a long list, so it is suggest you read it thoroughly to make sure you donât miss key details. Once you make sure you are compliant with all of Amazonâs guidelines and policies, it is time for you to start optimizing your content.
- Find your niche
Itâs important to find a niche you are comfortable writing or creating content about. Once you find a niche for which you can regularly create content, you need to find products and product categories that align with your interests. Know nothing about home decor? Youâre going to burn out and end up creating uninteresting content if you decide to pivot your website around the topic. Love video games? Write about them. Make sure you create affiliate links for products related to gaming like consoles or physical copies of video games. Many affiliates tend to create review-focused content so as to promote products directly on their platforms. While you donât necessarily have to follow the beaten path, itâs always good to keep an open mind about how you want to kick start your affiliate journey.
- Keep creating content regularly
To be a successful Amazon affiliate marketer, you need to create a large following that always comes back for more content. The only way to keep people coming back is to keep up with that demand. This is why you need to put up new content regularly.
- Innovate with different mediums
Keep innovating with different types of content to attract a new audience. Whether it is blogging, video content, or even listicles, the key is to make sure your content never gets stale. If youâre a blogger, you could try out a new video format to review Amazon products. Donât forget, an Amazon affiliate is always trying to make a sale. Thereâs plenty you can do to endorse a product in an engaging fashion. Just donât keep doing the same thing forever.
- Keyword research
Every search engine depends on keywords to provide users with the most relevant search results. The first thing you need to do after finding your niche is finding your target keywords. Even if you have a large following already, it is never too late to expand your influence. You can use tools like Google Keyword Planner or Ahrefs to find suitable keywords for your website or blog. Are you reviewing a specific product? Use product-related long-tail keywords or the exact keyword in your URL to make sure customers knock at your doorstep for information about the product. For all things related to Amazon keyword research, you can sign-up to SellerApp. The platform combines actionable-data from Amazon and expertise to provide sellers with the best keywords for their listings.
5.2 The Step-by-Step Guide on How to Use Amazon Affiliate Marketing
Weâve spoken about the good, the bad, and the ugly when it comes to Amazon affiliate marketing. Now letâs look into how you can become an Amazon affiliate. Itâs a simple process that begins by going to the Amazon associates webpage. This is the process after you hit the âSign upâ button:
1. Enter your account information. This is straightforward and youâll have to enter your information, including name, address, and phone number.
2. After youâve submitted your account information, you will be directed to list the websites or mobile apps where you plan to advertise for Amazon. You can enter up to 50 websites and mobile app URLs in total.
3. Once youâve added all your potential affiliate websites, you need to provide more information about them. You also need to create an associate store ID (usually the name of your website) and highlight what kind of products you plan to advertise or promote.
4. Now you need to convince Amazon that you can bring in the sales. Describe how you drive traffic to your websites, how you use your online assets to generate income, and how you usually build links. You also need to tell Amazon your monthly traffic.
5. Once youâve entered all the necessary details, wait for an automated call from Amazon. Youâll receive a 4-digit PIN that you need to enter to verify the information youâve provided so far. All thatâs left after this is to read the âTerms and Conditionsâ and click on âFinishâ.
Once youâve submitted the application, you will receive a unique Associates ID. Make a note of the number, because you will need to use it later to verify your account. Itâll usually take 1 to 3 days to get news from Amazon on whether youâve been approved to become an associate. Once you become an Amazon associate, you have 180 days to make a sale. If no one purchases a product from your affiliate link for 180 days, your account will be closed. This is why you need to have a plan when applying to become an Amazon associate. Donât worry, even if your account is closed, you can apply again to become an Amazon affiliate.
Amazon affiliate eligibility guidelines
Amazon has strict policies on where its services and products can be advertised. Websites or platforms that do not qualify to be affiliates are referred to as âunsuitableâ sites. If you are planning to become an Amazon affiliate, you need to make sure that your platform or website DOES NOT:
- promote or contain sexually explicit or obscene materials
- promote violence or contain violent materials
- promote or contain false, deceptive, or defamatory materials
- promote or contain content that is hateful, harassing, harmful, invasive of anotherâs privacy, abusive, or in any way discriminatory
- promote or are involved in illegal activities
- violate any intellectual property rights
Additionally, your websites and content should not be directed toward children. It should not collect or disclose information about children under 13 years of age (in the US.) It should be compliant with all local child protection laws.
Affiliate Marketing is no doubt a great business model. When someone starts his/her affiliate marketing career, all they want to know first is affiliate marketing programs where they can pick the products and promote. But once they start digging more, they are more interested to know about best recurring affiliate programs to earn recurring passive income and then they start searching highest paying affiliate programs. This is the evolution of an affiliate marketer. Top paying affiliate programs, high ticket affiliate programs, best affiliate programs to make money, all these terms are kind of same terms which an affiliate marketer search on Google. Their ultimate goal is to make more money by putting the same efforts. In this article, you are going to see some of the best affiliate programs which you can pick and start making more money because they pay higher commission than other market players.
The affiliate marketing industry is growing steadily. Statista reported that spending on affiliate marketing in the U.S. was predicted to reach $8.2 billion by 2022. That’s up considerably from $5.4 billion in 2017 and $1.6 billion in 2010.
Another study from VigLink offers a closer look at just how much income affiliate marketers are making. According to the survey, 9% of publishers produced more than $50,000 in affiliate income in 2016. The majority of merchantsâ65%âsaid they were making between 5% and 20% of their annual revenue from affiliate marketing. The survey also showed a link between experience and revenues. Among the merchants with the most revenue, 60% had been involved in affiliate marketing for five years or more. The biggest benefit of affiliate marketing is that you can more or less earn revenue on autopilot once it is up and running. All you need is a steady flow of traffic to your blog or website. However, there are some downsides.
If a company changes the terms of its affiliate program, your revenues could be directly affected. Becoming an affiliate for the wrong businesses can also create problems. You won’t earn money if your blog or website audience doesn’t feel compelled to buy their products or services. Given the growth of affiliate marketing, youâll also have to contend with fierce competition from other marketers promoting the same products.
6.1 How Much do Affiliate Links Pay?
First of all, we need to understand what an affiliate link is. An affiliate link is a regular URL and the connection between two resources. The ultimate goal is to direct the traffic to the affiliate website and generate income for the marketer. Besides, an affiliate link can be presented as a URL, but also as a banner, a widget or a search form. These links track sales and offer numerous opportunities of promotion for the products advertised. To identify an affiliate transaction, a partner gets a unique personal ID implemented into the link to inform the vendor of the purchase.
How it works?
How do affiliate links work? In an affiliate program, the merchant pays for the inflow of customers that were directed to the website through the link on your blog. In the majority of cases, a commission is rewarded for a click, and others â only for an actual purchase. As you can see, affiliate marketing offers can benefit for both a merchant and a blogger (affiliate).
All the blogger should do is place the link on their website, then e-commerce or shipments are not their concern. However, a substantial revenue will be generated only in case of a good traffic and well-targeted audience. So, as simple as affiliate marketing may seem at first glance, it is still resource-intensive. And then, the income will also depend on your merchantâs affiliate commission policy.
For example, to earn on the Travelpayouts Affiliate Network, you should place the affiliate link on your website. The type of a link will largely depend on the topic of your website, whether you want to promote a specific hotel or for flight search results page, for instance.
Besides, you can use the link to attract new affiliates or place several links at once and then track their conversion by adding the additional marker to monitor sales for each traffic source separately.
There are different ways of generating income from affiliate links. You can get paid per lead or per click. Sometimes, the payment is generated per qualified lead when the visitor either subscribes or signs up for a free trial, for example. Alternatively, advertisers resort to the pay-per-click model because clicks alone do not ensure sales, and there is no need to pay for them. It is usually the case of ad networks.
How much do affiliate links pay?
How much do affiliate links pay on average? Within the travel niche, the TripAdvisor Affiliate Program pay out policy might be an interesting example. One can source content from their website and link visitors back to the original content through the tracking link. The program offers text-links, banners and content widgets. You get 50% commission for every confirmed booking. Letâs take another example of affiliate pay out from the beauty niche: Madison Reed offers up to $20 per sale and $10 per affiliate referral if you invite other bloggers to join the program.
- AKRacing is one of the best gaming affiliate programs, ensuring 5% per sale while the product prices might reach $699. Youâll earn with AKRacing by placing banners or links on your website, pages in social networks or streaming channels. Pre-generated affiliate links (not direct) guarantee that the transactions are properly tracked and credited.
- Lambda Affiliate Program is a SaaS platform in the industry of cross-browser testing. Youâll get a flat 25% recurring commission on all yearly plans. On monthly plans, get 50% revenue on the first transaction followed by the regular 25% monthly commission.
- ShareASale PPL lets you profit from every lead youâve delivered. The platform cooperates with brands around the world in a variety of business fields.
- Bidvertiser practices the PPC model and is a direct ad network to monetize your websites by placing several ad formats and PPC ads.
Reasons to use affiliate links for bloggers
Since 2015, income from affiliate marketing programs increased by 10% annually. The affiliate links for bloggers is one of the greatest sources of supplementary income for bloggers. It allows them to generate up to $5,000+ monthly from promoting helpful products. Substantial income is possible if you are able to reach out to a large audience that will listen to your voice. It is even more profitable for bloggers that have âevergreenâ content providing permanent conversions. You can get a decent income with any program. For example, ShareASale offers both PPC, PPL and pay-per-sale programs with a starting pay out of $50. If your blog has content for travellers and you prefer pay-per-sale model, consider choosing Agoda to get a 7% commission (the average commission in similar programs is 5%).
6.2 10 Highest Paying Affiliate Programs to Earn Crazy Commission From
1. Shopify – If youâve been researching the world of e-commerce, chances are you have definitely heard of Shopify. It is one of the most popular and widely used e-commerce platforms designed for businesses, no matter their size. Being an enterprise-level technology, Shopify provides sellers a wonderful back-office experience without the need for much investment or a special resource. If youâre looking to sign up for a good and reliable high ticket affiliate programs, there are many reasons why Shopify is a perfect choice. Shopify offers a fixed commission-based affiliate program, depending on the program that a user has signed up for. Youâll receive a 100% commission on the first and second payment.
2. Kinsta – When it comes to WordPress hosting, Kinsta is the king of all platforms. It takes care of all the needs of a website while entrepreneurs focus on growing their business. The user-friendly and powerful platform is packed with advanced features and comes with a quick and simple installation. Kinsta is one of the top paying affiliate programs, which offers a fixed commission-based affiliate program based on the type of plan that a user has signed up for. Along with this, there is also an additional 10% recurring lifetime commission.
3. The Six Figure Mentors – The Six Figure Mentors is an organization that offers a comprehensive set of tools and guidelines to people who want to succeed in digital marketing. With a plethora of resources, the company is helping individuals and businesses succeed in the online arena and make money digitally. SFM has an amazing affiliate program that can help bloggers and website owners to make money. SFM has a simple affiliate commission program. It offers a fixed sum of money depending upon the plan, along with a recurring $20 per month as long as the user stays active.
4. SEMRush – SEMRush is a digital platform that offers an all-in-one marketing tool kit to digital marketing professionals. Right from SEO to paid traffic, social media, content, and PR to marketing efforts, the platform has complete workflows designed for any professional. SEMRush offers its services for the benefits of e-commerce businesses, enterprises, and for the purpose of competitive research. Letâs take a look at its affiliate program. SEMRush offers free registration to its top paying affiliate program. It offers a higher commission than most of its competitors. You can earn up to 40% recurring commission on subsequent sales, every month and not just once.
5. Ninja Outreach – Ninja Outreach is a smart influencer marketing platform that also helps its users take a peek into influencer analytics. Using Ninja Outreach, you can find business profiles and social media influencers regardless of their niche and location. All you have to do is type the keywords specific to your industry, and you can find millions of profiles and databases. Ninja Outreach also offers a high-paying affiliate marketing program. Ninja Outreach offers a 20% recurring commission on its affiliate programs.
6. Hubspot – Hubspot is one of the largest digital platforms that offers its users an exceptional set of inbound marketing tools. Not just tools, but Hubspot also excels at offering valuable content to marketers. With their amazing affiliate program, you have a huge opportunity to make a lot of income. Hubspot is one of the highest paying affiliate programs that let you earn as much as $1,000 per sale. They have a fixed commission-based program without limits to the amount that you can earn!
7. Instapage – Instapage is a digital marketing platform for people looking forward to expanding their business using digital marketing tools. The platform lets the users maximize their advertising conversions by automating the postclick advertising stage. Be it landing pages, personalization, experimentation, ad maps, collaboration, or enterprise, Instapage is a one-stop solution for everything. Instapage offers a fixed and percentage-based recurring commission on its plans. For the first payment, you can earn as much as 50% of the amount, along with earning 30% on its lifetime revenue share.
8. Capitalist Exploits – Capitalist Exploits is one of the most popular financial newsletters in the world. The organization offers newsletters to its customers that are directly from the professional money managers. It provides users with high-quality investment analysis and in-depth money matters. Capital Exploits offers the opportunity to partner with them using an affiliate program that is one of the highest-paying ones across multiple categories. Capitalist Exploits offers a whopping fixed 50% commission that ranges from $788 to $1,750 per sale to its affiliate partners.
9. Food Blogger Pro – Food Blogger Pro is a membership platform for food bloggers that offers wonderful opportunities. The platform offers a wide assortment of video coaching to its members that help them set up and generate more income via their blog. Food blogger pro is one of the best affiliate programs to make money if you are running a food related blog. Food blogger offers a 20-40% percent recurring commission on all of its sales of subscription plans.
10. Drip – Drip is basically one of the most popular email platforms that help digital marketers excel with the best email marketing practices. It helps businesses and individuals set up automation drips and make the most of their email marketing. Drip has an amazing partner program that can help you make the most of your blog and earn a decent amount of money. Drip offers an attractive 30% recurring commission on all its purchases. However, you can keep on receiving the commission only for 18 months.
Many marketers who get into affiliate marketing are hoping to make easy income without actually owning and operating the business that sells the product. It seems incredible, right? You can just mention a few products and provide affiliate links. Next, you simply use your current inbound tactics to drive more visitors and sales. But the truth is that itâs not easy. Most affiliate programs donât produce enough profit for a marketer to sit back and relax. And most CMOs feel that affiliate marketing is one of their least-mastered skills. On top of that, fewer than 10% of affiliates drive 90% of total conversions and sales. This means that there are only a select few in the affiliate industry who produce the majority of the profits. So making a living on affiliate marketing is tough. Thankfully, there are still niche-affiliate industries out there that you can tap into for unparalleled success.
Why should you concentrate on a niche audience first, instead of products? Here are two solid reasons:
- Products come and go, but niche audiences stick around forever. If youâve ever been promoting a product profitably and then had it decline in popularity (or pulled off the market entirely), you know what we’re talking about.
- When you choose a niche audience and take the time to understand their needs deeply, a whole new world of options open up to you. You switch from struggling to find ideas for products, to instantly knowing exactly the types of products you should be promoting â because theyâre in tune with your niche audienceâs needs.
7.1 What is Niche Strategy in Marketing?
Before we get into the details of how to find the perfect niches for you it is important to understand what exactly niche marketing is. Niche marketing is an advertising strategy that focuses on a unique target market. Instead of marketing to everyone who could benefit from a product or service, this strategy focuses exclusively on one groupâa niche marketâor demographic of potential customers who would most benefit from the offerings.
A niche market could stand apart from others because of:
- Geographic area
- Lifestyle
- Occasion
- Profession
- Style
- Culture
- Activity or habits
- Behaviour
- Demographic
- Need
- Feature reduction or addition
The benefit of niche marketing is that it allows brands to differentiate themselves, appear as a unique authority, and resonate more deeply with a distinct set of customers. Rather than blend in with the many other brands that offer the same type of product or service, a brand can use niche marketing to stand out, appear more valuable, reach its growth potential, and build a stronger, longer-lasting connection with its ideal audience. Niche marketing isnât for every business, but if you have the opportunity to cater your business toward a niche, there are many benefits to be had.
1. Enhanced Customer Relationships – Niche marketing targets a very specific kind of customer, so depending on what youâre promoting, your niche market may be very small. For example, if you are a physical therapist, there are only so many expectant mothers who are looking for physical therapy for hip issues. A small customer base has its benefits. When you are engaging with fewer people, you can focus on the quality of those engagements and on nurturing your relationships. Your emails can be more personalized, your follow ups more diligent, and your thank youâs more frequent. You can also accommodate special requests, offer custom services, and get to know your customers on a more individual level. Each of these practices will enable you to better serve your customers, further enhancing your relationship with them and solidifying their loyalty to you.
However, if you have a small niche, be careful not to pigeonhole your marketing. If your niche is just a part of your target audience, make sure your efforts on your niche are boosting, and not detracting from your efforts on your target audience. This is one of many important considerations to make when forming a niche market strategy.
2. Reduced Competition – When you have a highly specific product or service, there will be less companies out there with the exact same offering. For example, there are millions of companies out there that sell knives. There are fewer companies that sell knives with handmade wooden handles, and yet fewer that offer customized knives with your initials on them. The more specific your product or service, the less companies there will be to compete with you for customers, and the harder it is for them to duplicate your strategies. While itâs important for companies to have competitors, reduced competition is not necessarily a bad thing.
The less competitors you have, the less you have to worry about monitoring prices and keeping tabs on what theyâre up to. At the same time, the more specific the product is, the less people there will be that are looking for it. Reduced competition is only a benefit of niche marketing when there is a significant audience to compete for. If your competitors arenât targeting a niche because they canât meet their needs, then thatâs great news for you. If they arenât targeting that market because itâs not lucrative, then you may not be at an advantage.
3. Increased Visibility – Increased visibility is a benefit of niche marketing that not only leads to more customers but can also improve your online presence. Businesses that serve a niche market tend to be unique, such as a cleaning company that uses all natural cleaning products, a gluten-free bakery, or landscaper that creates interesting mowing patterns. Businesses with a unique product or service tend to stand out, and often get featured in media outlets such as talk shows, radio stations, or newspapers. With niche marketing especially, getting in front of the right people is more important than getting in front of a lot of people. However, getting in front of a lot of people such as through these media outlets also has its benefits. The more people who know about your business, the more people there are to recommend your business to a friend who fits your niche market.
4. Word of Mouth Growth – Another benefit of niche marketing is that it is very word-of-mouth-friendly. People in a niche tend to be in frequent contact with others in that niche, which means more opportunities to get the word out about your business. For example, expectant mothers attend prenatal fitness programs, take childbirth education classes, and shop at maternity clothing stores, where they meet many other expecting mothers. If you are a prenatal yoga instructor, your current customers will be some of your best marketers. The better you serve them, the more likely they are to recommend, and maybe even rave about, your services to their many fellow expectant mothers.
5. Honed Expertise – Niche marketing requires more concentrated practice in one area, so it can really fine tune your expertise in a shorter time period. The benefit of niche marketing is that it enables you to become an expert or thought leader in your niche. For most customers, expertise is more important than size or brand name. A small law firm that specializes in immigration may be chosen over a larger law firm with a familiar name. When it comes to legal, financial, or health services, people want the business that has the most knowledge and experience in their area of concern. When you are an expert at something, not only do you obtain more customer trust, you also gain more brand recognition. If you do everything, youâre going to be average at everything, and you will blend in with the crowd. If you do a lot of things but are really good at one specific thing, you will stand out. You may be even become known for that specific thing. This wonât detract from other services you provide. The key here is that you become known. People may learn about your business because of a specialty you provide, even if theyâre looking for a different service you provide.
6. Less Resources – One important part of effective digital marketing is identifying and understanding your audience, which requires an investment of time and money on data and analytics tools. The benefit of niche marketing is that because you are confined to a specific person and a specific need, less focus is required on digging into your data to understand and keep up with their needs. You will also be doing less trial and error with your methods, which also can be resource-heavy. Another cost effective benefit of niche marketing comes from audience segmentation. Businesses with a broad audience will have various segments within that audience. Successful content, ads, and communication channels will look different for each segment, and catering your methods to each segment requires more effort and bandwidth. When you serve just one demographic, you have less work to do. You can also operate more seamlessly and give your undivided attention to this one area.
7.2 Follow These 7 Easy Steps to Find a Profitable Niche for Affiliate Marketing
- Consider Your Own Interests and Pastimes – When it comes to finding niches, the logical place to begin is with the things that interest you personally. In all likelihood, you already spend money on these things so you understand the mind set of customers. You just have to determine whether they are viable as an online business. Many people have succeeded in turning their pastimes into profitable niche businesses. Make a list of all your hobbies in a notepad and look through them carefully. You will be amazed by the number of potential niches this highlights. Consider how much you know about niches in the market you wish to enter. You do not require expert knowledge, you just need to know a bit more than your target audience. Ideally, if you will be creating the content, you should feel capable of doing this after research. Avoid entering a technical niche that you do not fully understand, otherwise it will be hard to publish articles frequently. Another option, obviously, is to recruit niche-specialist freelance writers to produce your website content. In this situation, you do not need to know much about the niche, however you should factor in the associated costs before taking this approach.
- Identify Potential Monetization Options Within the Niche – It is always wise to select a niche that has several monetization options, so you can establish multiple streams of income. This spreads your risk and ensures that you will stay in business, if one of your affiliate accounts is closed. Begin by evaluating the competition and note what monetization methods they are using. Conduct a Google search for your primary topic, then look at the top ten to fifteen websites that appear in the results. Ideally, you want these sites to be monetized with sponsored content, Google ads, Amazon products and their own membership areas, etc.
- Assess the Competition and Search Volume for the Niche – As already stated, niches with little competition are best avoided, because this usually means that the profit potential is limited. It is important not to confuse niche analysis with keyword research, which is an easy mistake to make. When researching keywords, you want to find phrases with low to medium competition, because you are attempting to rank highly for them. In contrast, with niche analysis, your goal is to determine whether the niche itself can make you money.
SEMrush is a good place to begin your research. Type the broad keyword for your niche into this tool and it will do two things. Firstly, it displays dozens of other keywords related to your niche that can help your analysis. Secondly, it shows you the keyword difficulty, cost per click figures and search volume for your specified keyword. The keyword difficulty (KD) reveals how hard ranking for a keyword is, depending on the authority of the current websites occupying the top ten search results. Cost per click (CPC) shows how much money, on average, marketers are prepared to pay for one click of a keyword. The search volume indicates how many times people search for a keyword on Google.
Ideally, you should look for keywords in your niche with a CPC of $2 or more, and a minimum search volume of 10K. This shows that the topic is popular enough to generate substantial returns, and that marketers are happy to pay a decent amount to display their adverts for these search terms. If many of the primary keywords in your niche have a high CPC, you can be sure that there are profits to be made there. Marketers who are paying a couple of dollars per click without a guaranteed sale must be earning lots of money. Of course, achieving high rankings for these keywords in Google’s organic search results is another challenge.
- Gauge the Number of Traffic Sources Available – The importance of this step cannot be overstated. You must determine whether your niche has a diverse range of traffic sources, because this is critical for the stability of your online business. The best way to establish this is to look at the top websites in your proposed niche, to see where they get their traffic from. SimilarWeb is a helpful tool for researching the traffic sources of different websites. Note whether the top websites are attracting search engine traffic exclusively, or whether social media users are finding them too. If the percentage of social media visitors is high, note which networks they are coming from. In certain niches, for instance, the top websites receive a large amount of their visitors from Instagram and Pinterest. These tend to be visual websites, with many images published. Indeed, research indicates that just thirty-one percent of blog posts are discovered via search engines. The remainder are discovered through referrals, email lists and social networks, etc. Carry out a Facebook search to find Facebook Groups centred on the interests of your audience. After searching for your niche keyword, click the Groups icon to display the related communities. If your niche does have groups that are active, you can attract visitors to your website by joining these groups and posting content in them. There’s nothing to stop you setting up your own Facebook Group and growing it either.
- Search for Market Deficiencies You Can Exploit – To profit from the niche you enter, you have to provide superior website content to the other websites in your niche. To do this, you should determine where the content produced by your competitors falls short, and devise ways to enhance it. Firstly, read the content published by the top websites in your industry and note down any problems with it. Then, consider how you could do it better. For instance, you might be able to include more videos, GIFs or images to differentiate the content from your competitors. Alternatively, perhaps you could make the content more in-depth by including some case studies and detailed examples. In addition, there might be pressing issues about a subject that the top websites fail to mention. A good method to identify such omissions is to read the blog comments on these sites. The negative reviews of niche-related books on Amazon can shed light on what type of content your audience wants to read as well.
- Check for Previously Sold Websites or Profitable Acquisitions – A fairly reliable yardstick of a niche’s merit is the quantity of successful businesses or websites in it. If eCommerce stores, blogs and other websites in your niche are being purchased regularly, it indicates there is profit potential. To discover this, visit Flippa â which is a huge website marketplace â then search for the main keyword in your niche, for instance âmuscle building’. To see the profits different websites are making, filter the results by âMonthly Profit’ and specify $1K per month as the minimum amount. If you are only interested in sites that generate an income from affiliate marketing, select âClickBank’ and âAmazon’ from the âMonetization’ drop-down box. After you click the âsearch’ icon, a list of websites being auctioned on Flippa will be displayed. The results can be sorted by âhighest-to-lowest price’ if you prefer. Here, you can view the websites’ performance statistics and analyse why they are successful. You can also identify areas for improvement that could grow the websites further. This data can greatly benefit your niche research, because it reveals the diverse niches that people are entering to make huge sums of cash. You will be amazed by the profits that can be made in really bizarre niches. Be sure to make a note of any good ideas you come across. Search for websites that appeal to you personally, which sold for a high price. If somebody else can create a profitable website in a niche and sell it on for a big sum, there’s no reason why you can’t do the same.
- Decide What Your USP Is – Prior to making your final decision about what niche to base your affiliate website on, there is one last thing to consider. What will be your original angle? How will you separate yourself from the countless other websites online? How can you make people remember you? In niches that have lots of competition, this issue is especially pertinent. Attempt to devise a relatable story that piques the interest of your website visitors. For instance, the niche for âmake money online’ has thousands of websites, however MyWifeQuitHerJob resonates with people more than most other websites, due to its owner’s backstory. The same can be said of SmartBlogger, which is another top website in this niche with a fascinating story that appeals to people. You can also differentiate your website by making it more eye-catching, or by gaining authority status in a sub-category of your niche. The owner of Backlinko, Brian Dean, was a late entrant to the SEO niche, however he developed his website into a leading SEO resource by producing highly insightful content. Likewise, BestReviews stands head and shoulders above other review websites, because the company tests products thoroughly before publishing reviews. Consequently, their readers trust their reviews more than those of a normal affiliate website that posts generic reviews with little research. By one means or another, you need to stand out from the crowd by developing a unique identity. The niche you choose to enter should lend itself to this process naturally. This way, your audience will be more inclined to purchase the products you promote.
One of the biggest challenges youâll face when starting out on your affiliate marketing adventure is finding the right affiliate programs to promote. After all, there are thousands of individual programs to choose from. Choosing the wrong program could potentially set you back months, whereas the right one could see you generating your first affiliate buckaroos before your site is even âfinishedâ. So â because this is a question we get asked a lot â weâre going to dedicate our time together in this blog post looking at the best affiliate programs for beginners. And weâll try to give you a far more balanced view of why signing up for affiliate networks sometimes makes more sense than an in-house affiliate program, and vice versa.
What To Look For In A Good Affiliate Program?
Ease Of Use
When youâre first starting out in affiliate marketing you should make things as easy as possible on yourself. That includes signing up for affiliate programs that not only make sense but are equal parts great management and great design. This can make creating affiliate links, or uploading a banner, an absolute nightmare. Affiliate networks tend to not have that problem â their goal is to make your life in affiliate marketing as easy as possible. Because if youâre not making money (i.e. passive income), then theyâre not making money either â nor are their clients. With that being said, there are just as many in-house affiliate programs that are the affiliate marketing version of the Sistine Chapel. But the point we want to reinforce here is that ease-of-use should be a deciding factor for whatever affiliate programs you choose. It wonât be as much of an issue when you have a little more skin in the game.
Point Of Contact
Things will go wrong from time to time. Links will stop working, or youâll have a question on why last monthâs sales report looks like itâs upside down. Thatâs exactly when youâll need help from an affiliate manager. Affiliate networks tend to have a slight advantage here because you can rely on their support staff in addition to the affiliate manager for whatever program you have a question on. Just bear in mind that affiliate managers are no different from face-to-face managers in that some of them are really good and some are awful. Always check what kind of support youâll get before you sign up for any affiliate program i.e. do you have a dedicated affiliate manager. âJack the guy from IT takes care of thatâ isnât the type of answer you wantâŚor should accept.
Commission & Payments
Find out not only how much youâll get paid by a given affiliate program, but also when youâll actually get paid. Most affiliate programs are Net 30, but some are Net 60 and even Net 90. What the above means in plain English, is that most affiliates are paid 30 days after making a sale, but others donât get paid for 90 days. Thatâs a long time to wait for your affiliate monies, especially if you have bills to pay.
8.1 The Best Affiliate Programs for Beginners
If youâre just starting off with affiliate marketing, youâre probably overwhelmed by the number of things you need to do. Donât worry! Many people are overwhelmed when they first started too. There was a lot to learn!
Anyone can start a blog, but few understand how to effectively monetize that blog with affiliate marketing. Even some of the âsuper affiliatesâ miss out on techniques to better optimize their content.
Affiliate marketing is a long game. It could take at least six to 12 months before you start seeing any measurable results. Itâs all too common in this industry for a blogger to work on a site for six months, get discouraged, and then quit. Affiliate managers want to see professional-looking websites and actively curated content. Keep in mind they donât know you from a hole in the wall. It is recommended that you build up at least one to three months of content and actively work on your website before submitting your blog to any of the services mentioned below. You may want to publish content that references some of the most competitive merchants before you even attempt to get accepted into their affiliate programs. Otherwise, itâs likely youâll be turned down by a highly desired merchant or affiliate network. First-time disapproval more than likely means youâll have a tougher time getting accepted in the future. Be very strategic when submitting your merchant applications.
- Amazon Associates – Amazon is one of the largest and most trusted e-commerce services in the world. If you want to link to any products for sale, Amazon should be your go-to. For example, the software product Quicken once had an affiliate program with Commission Junction, the second network on this list. If you already have an Amazon account youâre already halfway there. Ideally, if you have an incorporated business, you should sign up for Amazon using your companyâs information. The biggest issue with Amazon is that its affiliate programs are country-specific. If your traffic is coming from one part of the world, youâll need to make sure your Amazon links are set up for that country. Here are the 14 countries where Amazon offers its affiliate program and the corresponding links to join:
- United States
- Canada
- Brazil
- Mexico
- France
- Germany
- Italy
- Spain
- United Kingdom
- China
- Japan
- India
- Australia
- United Arab Emirates
If youâre looking to better manage your Amazon affiliate links, we recommend the WordPress plugin AAWP. This plugin can create Amazon links that apply specifically to each site visitorâs country. AAWP can also display current Amazon prices and create product summary boxes that increase conversions on your site.
- Commission Junction (CJ) – Right behind Amazon, Commission Junction is perhaps the internetâs second-oldest affiliate program. Most folks in the industry refer to the company as âCJ.â Unlike Amazon, itâs a network, rather than an e-commerce store. This means CJ â like the other networks on this list â will hook you (the affiliate) up with merchants and manage most of those relationships for you. If youâre a new affiliate marketer, this can be a godsend because you wonât need to work with a merchant directly. At the time of writing, more than 1,500 merchants use CJâs service. These merchants are in a wide variety of niches, so itâs highly recommended you join this network. CJâs signup process isnât particularly difficult. But once in, youâll need to apply with specific merchants. The difficulty of the application process varies per merchant. There are some that will grant you instant approval, others will take a few days, and a few will leave you in limbo forever with no response.
- Impact – Impact is one of the younger affiliate networks on this list. The company was founded in 2008 by former employees of Commission Junction, Savings.com, and Leadpoint. At the time of writing, there are more than 1,000 merchants in Impactâs network. As with Commission Junction, thereâs a diverse array of merchants that should fit most verticals. The application process to join Impact can be a little bit harder than it is for CJ, but once in, Iâve found it easier to get accepted by the merchants. I think Impactâs reporting and post back options are much more flexible than those with the other affiliate programs. If a merchant uses multiple affiliate networks (which is common), I always use Impact first.
- Awin – The next one on the list might be one youâve never heard of. Awin is a relatively new player on the field. Itâs the result of a merger of two other affiliate networks, Zanox and Affilinet, in August 2017. With more than 8,000 merchants, Awin is one of the better networks and very easy to use. Awin offers affiliate programs in many countries, so we recommend it if you have any international visitors. However, keep in mind Awinâs merchants seem to be focused more on physical products than on software or SaaS.
- ShareASale – ShareASale is part of Awin and has some of the best merchant choices available. ShareASale currently works with more than 1,000 merchants offering everything from physical products to software services. This makes it perfect for this siteâs focus on internet marketing. The application process is relatively easy, and you can access data on conversions from existing affiliates. My only gripe is the limited number of links available from most merchants. One of the nice things about the ShareASale service is it gives you insight on the effectiveness of the merchants you work with. ShareASale provides you with details such as the average sale, conversion rate, EPC (earnings per click), and how they rank in the ShareASale service.
- FlexOffers – In many cases, FlexOffers offers the same affiliate programs as other networks such as CJ. FlexOffers has more than 12,000 merchants available in its system. Itâs perhaps one of the largest affiliate networks available. FlexOffers works directly with many merchants but is also whatâs known as a âsub-affiliateâ platform. This means FlexOffers itself joins a merchantâs program as an affiliate and allows bloggers to use its affiliate links instead of applying to the merchant directly. In return, youâll split the commission for each affiliate signup with FlexOffers. If you have a tough time getting into a particular affiliate program because youâve just started out, FlexOffers can act as your middle man. Of course, the downside is that the payouts are often lower because FlexOffers needs its cut of each transaction. The signup process to join FlexOffers can be a pain. Because itâs a sub-affiliate, FlexOffers is partly responsible for the quality of conversions, which means it can be choosy when it comes to the affiliates it permits into its network. However, if youâre a beginner affiliate, FlexOffers is a great option and worth applying for. Just make sure your website is ready and presentable.
- Sovrn //Commerce – Previously, this product was known as VigLink. The service gives you the choice of CPC (cost-per-click) or CPA (cost-per-acquisition) merchants. Sovrn //Commerce will insert affiliate links automatically on your blog posts either via a WordPress plugin or with Google Tag Manager. If youâre looking for an effortless way to monetize with affiliate links, Sovrn //Commerce is the way to do it. Some people use Sovrn //Commerce links directly in their content, rather than using the automated tool. A more reasonable option is to use Svrn // Commerce on user-generated content like a forum on your site. The company also offers vBulletin and phpBB options to that end.
- Skimlinks – Similar to Sovrn //Commerce, Skimlinks will create affiliate links in your content automatically for you. For content thatâs created without your involvement (such as a forum), this might be a good option. You can also insert links manually as well. Skimlinks currently works with more than 24,000 merchants in a wide range of niche markets.
Now that weâve covered what affiliate marketing is and how it works, letâs talk about the common types of affiliate marketing channels. It is good practice in marketing to promote products and services using different channels. Doing this keeps your audience engaged and receptive to making a purchase and helps you reach them across the channels they prefer. In the same sense, most affiliates use multiple channels, but they do not all advertise products/services in the same way.
- Influencers
You didnât see it coming, did you? Think of the number of times you have been âinfluencedâ to purchase a product or service. Influencers are affiliate marketers too, better yet they hold the power to impact peoples purchasing decisions. Their large following allows them to direct consumers to the sellerâs products through various interactions such as blogs and social media posts. Once you have made the purchase, they then receive a percentage of the profits they helped to generate.
- Bloggers
Did you know that blogs originally started as âweblogsâ, this was a platform where people could write about their day-to-day activities? Their everyday tasks became silage to build small sites, and on these, they could share their stories, photos, opinions and videos. As these gained a following, then was the dawn of blogs, now more sophisticated and recognized for their merits.
Bloggers excel at growing a retailerâs conversions or sales, through their ability to rank organically in search engines queries. Bloggers trial the product or service and then write a detailed review that promotes the brand in a captivating way, driving the traffic back to the sellerâs website using deeplinks. Beyond helping the seller to improve sales, the blogger is awarded for his or her contribution in spreading the word about the products/services value.
- Large media websites
These sites focus on building an audience in millions and have, they designed to generate massive amounts of traffic, continuously. On these sites, products are advertised to a large group of people by use of contextual affiliate links and banners. This method results in a top-notch revenue for the affiliate and the seller as it improves conversion rates and offers good exposure.
- Email lists
When was the last time you subscribed to a newsletter because you were reading a captivating article and couldnât get full access to it unless you submit your email address? That is one of the ways marketers build an email list. Email marketing is one of the highly effective digital strategies of making a good buck in Affiliate marketing, the conversions rates are high, and it turns one-time buyers into loyal, raving fans. You can build an emailing list to send promotional material of sellersâ products/services or you can create content driven newsletters that have hyperlinks to products and earn a commission once a purchase or an action has been fulfilled.
- Paid search focused microsites
Affiliates can also generate a great amount of revenue through developing microsites. A microsite is a single cluster of pages or an individual web page that functions as a separate entity within an existing website. They lead to increased conversions by offering content that is focused, targeted to a specific audience and often make use of straightforward and simple call to actions. Microsites can have their own domain names or a subdomain.
9.1 Common Types of Affiliate Partners
When starting an affiliate or partner program, one of the first challenges to tackle is identifying what types of affiliate partners to go after. With recruitment being the most time-consuming part of running an affiliate program, itâs better to plan your targeting carefully. Your niche and products obviously have a strong impact on affiliate recruitment. So, a good starting point is to look at your customer base and audience. Evaluate which segments have the potential to make good partners. When expanding the partner network from customers to anyone open to earning from referrals, youâll come across different types of affiliate partners. In this chapter, we will define those affiliate types and explain their characteristics. As a general overview, this is not an exhaustive description of all possible types of affiliate partners. But based on our experience of running the Supermetrics affiliate program, the majority of affiliates who bring sales tend to fall into these categories. Many of them also cross over into more than one type. For example, an agency partner can also drive affiliate sales on social media or through a blog.
- Agency Partners – In a B2B affiliate program, youâre looking for partners with the ability to attract business buyers. This doesnât necessarily mean excluding affiliates who promote B2C products. But your potential partners should at least be aware of the longer sales cycles in B2B. For a SaaS company like Supermetrics, agency partners have perhaps the highest potential for driving third-party sales. Not only are they established professionals who know their craft but they also have their own client networks to leverage. A typical agency partner in the digital marketing space is a marketing agency that provides, for example, SEO and PPC services to their clients and recommends your product to them directly. In most cases, they promote your offers through word of mouth, direct message, and email.
- Content Affiliates – Bloggers, podcast hosts, and YouTubers all belong to this type of affiliate partners. Itâs probably the first category that comes to mind when you think of affiliate marketers. Someone with their own website or blog, for example, writing tutorials, reviews, and product comparisons. Given the time-consuming nature of producing quality content, these affiliates often dedicate more of their time and effort to promoting products in their niche and growing their audience. Successful content affiliates know how to leverage keywords with a high purchase intent and how to cater to the needs of their audience. Itâs the interests of their audience that determines what products they should be promoting. So, they will always place their audience first.
- Social Media Influencers – A subcategory of content affiliates, social media influencers have established a loyal following on social media. Their personal brand has sway over an audience in one or more niches. Check our previous post on influencer affiliate marketing that goes into detail about this topic. In short, social media influencers are effective not only for driving conversions but also for spreading the word about your products to their followers. The latter is an indirect benefit and contributes to your brand awareness efforts. But the number of followers can sometimes be misleading, so itâs better to look at how much engagement their posts generate on average. Key opinion leaders, KOLs, can also be grouped into this category. Even if the term is used to refer to any influential expert in their field who isnât necessarily promoting anything. KOLs are of special interest to SaaS affiliate programs where knowing your craft is more important than any following on social media. Its actual sales after all that determine the success of your program.
- Email marketers – Both agency partners and content affiliates often collect email lists that they use for multiple purposes, including affiliate marketing. Email affiliates are rarely a group of their own, in the sense that they tend to take advantage of other marketing channels, too. But given the specific nature of using an email list for affiliate promotion, it can be differentiated from the other types of affiliate partners. Similar to other affiliate marketing channels, email affiliate marketing is about reaping the benefits. But none of it comes for free. Email affiliates whose subscriber list consists of their own customer base surely want to make the most of it by promoting only the most relevant affiliate offers. Instead of selling directly, affiliates should favour the indirect approach of creating value. You could share your industry research and other useful resources. Or engage your subscribers by creating quizzes, polls, surveys, and contests, for example. The disadvantage of email affiliates is that you cannot monitor how they promote your products.
- PPC Affiliates – PPC affiliates refer to affiliate marketers who use paid ads to promote affiliate offers to their audience. They invest their own money up front to create ad campaigns for the affiliate products. Like most affiliates, theyâre usually paid for conversions only. Not all affiliate programs allow their partners to use paid ads. The main concern is about having no control over how these types of affiliate partners promote your products. You become exposed to the risk of having affiliates who violate your programâs terms and conditions by using your branded keywords or link directly to your website. This doesnât mean that successful PPC affiliate marketing doesnât exist. But it always requires an organic foundation first. An affiliate landing page that provides additional value, for example in the form of guides, tutorials, reviews, comparisons, and other useful resources. As an affiliate manager, you should have a section in your affiliate terms about the limits of using PPC and a requirement for all types of affiliate partners to get your approval before creating any ad campaigns.
- Cashback websites – A cashback website rewards its members by paying them a certain percentage of their own affiliate commission after the member makes a purchase using the cashback siteâs affiliate link. So, cashback is a revenue sharing model where the affiliate website ends up getting less money from each commission by giving a share of it back to the buyer. But cashback affiliates make up for their lower profit by focusing on quantity. Similar to coupon websites, cashback sites have no additional value to provide. Except the reduced price for consumers after they claim their cashback. And thatâs why theyâre not popular in B2B where the number of potential buyers is lower and generating sales requires more effort. Allowing cashback affiliates would also hurt your organic traffic and brand image, which would likely take its toll on your profitability in the long term.
9.2 4 Types of Affiliate Marketing based on Your Marketing Platform
- Site Owners or Webmasters
Marketers who are the owner of their own sites and also those who like to build their own sites come in this category of Affiliate Marketers. There are a large number of webmasters that are available and the number is ever increasing. They are signed up for different affiliate programs like CJ or Shareasale. Advertisers can contact them via the Affiliate Program or via their contact details for using sites to promote their services. Site owners with high authority sites drive relevant users to merchantsâ site and in exchange of deals, they get their share of profits.
- Coupon Sites
Because of the prominence of smart shopping online, there are a number of people who have been searching for the coupons from all the marketers out there. So, this is the reason the coupon sites have become a really important associate for your marketing. Most of the times these type of swords behave as double-edged swords. They have advantages as well as disadvantages. The positive part is that you will get a huge amount of traffic and thus your revenue gets increased. However, the disadvantages of working with these types of affiliate marketing institutes are that these sites capitalize on the ranking that is associated with the name of your company and the word coupon code.
- Review Sites
These types of marketing affiliates create websites that are helpful in reviewing different websites according to a particular niche. Such types of review sites are mostly liked by the affiliate marketers. Such hosting is commonly hosted by the hosts that are dealing with the variety of companies of different niches and domains. All of them are put in a single site and then an organic search is run in all the pages that have a different kind of reviews. Doing this, the affiliates will earn some commissions when they refer business to the advertiser and thus make the review site large as well as converting demography for the marketing affiliates.
- Shopping Services
In such types of Affiliate Marketing, sites are designed to provide specific services for boosting online purchases for particular brands. Such types of sites can be price comparison sites, aggregators, review portals, metasearch engine sites and so on. Site users are redirected to merchantsâ site via site content to complete the desired action and boost sales. With the help of these techniques, Affiliate marketer will be glad since they would get a commission while affiliate merchant will be happy because they would get more sales via affiliate networks.
Like all other businesses, however, affiliate marketing has its merits and demerits. Today, in this article, we will demonstrate the ally or foes of affiliate marketing. Letâs explore each good and bad part of affiliate marketing while engaging in the world of affiliate marketing.
10.1 The Ultimate list of Pros and Cons
- Zero/Minimal Investment – In affiliate marketing, you can run your business almost with zero costing. You just need to promote products and you can do that in various ways. You can start writing with free of cost using different free blogging sites. Most importantly, you donât need to invest in creating and developing products. You also can start with a minimal cost of the domain, hosting, and purchasing your own website. Most of the affiliate companies follow that process and also offer a free starter package that lets you start the affiliate programs. They also offer premium subscription services with more resources and assistance.
- Easy to Start – This is probably the most reasonable factor for choosing this platform. All the amenities of affiliate marketing show that this is the easiest way to start your business. You just need to perform some basic steps to complete the whole process while starting with the platform.
- Learning through Earning – You can learn through any kind of profession while you deal with the respective responsibility. But in affiliate marketing, you can get more opportunities than any other profession.
- Flexibility – In the case of the publisher, affiliate program lures diversity. There are some of the most common REWARD TYPES if you go for affiliate marketing.
- Pay-Per-Sale: This one is a policy where you have to pay a minimum percentage of the sale price for every purchase made by a customer using affiliate marketing.
- Pay-Per-Click: In this case, regardless of whether a sale is made or not, you have to pay for the number of users that are directed to your website.
- Pay-Per-Lead: In this part, affiliates are rewarded once visitors fill out the contact form leaving their personal information. These are some common REWARD TYPES in affiliate marketing that can leverage for each affiliate marketer.
- High Income Potential – Although it seems that affiliate marketers get a small portion of revenue from each sale but still it has enough potential to generate more sales. If you can generate a high volume of sales overall, you will find something unbelievable. For instance, if you create and sell web templates, you can promote web hosting services as an affiliate. This could be the source of extra income stream. Moreover, only one article could be the source of your extra income.
- Market-Ready Audience – In affiliate marketing, as you are getting a wider place to sell otherâs products and services that will result in more customers, ultimately more sales. Moreover, if you will find different products of different popular brands who have market-ready audiences that will help you to promote those products.
- Extensive Products & Marketplace – This is one of the most astounding advantages of being an affiliate in the affiliate marketing arena. You will get a lot of products and services all through the marketplace. From there, you can hit your expected target audiences that could facilitate your affiliate income. In addition to this, you can choose and focus on those products that pay the highest amount of commission. The more popular products you chose the wider marketplace you can have.
- Promoting Complimentary Products – In affiliate marketing, as an affiliate, you could have chances to promote complementary products apart from the main products. This also increases your opportunity to extend your earnings.
10.2 12 Pros and Cons of Amazon Affiliate Marketing
Like any other platform, affiliate marketing has its weak points too. Before jumping on this marketing field make sure all the demerits that you might face in the future. Letâs have a look at them:
- Commission Based Payment – Unlike the maximum internet marketing companies which typically pay for each person who clicks on the ads, affiliate programs mostly work on a sales commission model. Though there are still ads for the visitors to click on, affiliate programs usually only pay when a purchase takes place. In this case, ads use a temporary browser cookie to track what the person buys.
- Need A Lot Of Patience and Hard Work – Initially, it needs lots of struggle while starting with affiliate marketing to take you up to the label. Itâs not like a fairy tale where everything will happen with a little effort. Yes, there are a few exceptions, but exceptions can never be examples. In affiliate marketing, usually, it takes lots of efforts and dedication to stand out from the crowd. You need to adopt a set of different strategies and policies while affiliating different sort of products.
- No Control Over the Competition – Literally, as an affiliate, you donât have a legal right to own affiliate marketing programs. Thatâs why you have obeyed all the rules and regulation set by the product owners or service providers. You just need to adjust with their eco-system. In terms of competition, affiliate marketing provides solid benefits with minimal risks so that people voluntarily engage with the industry.
- Uncertainty – Opportunities come up with risks and the same thing happens for affiliate marketing. There is no promise that your income will hit a certain figure (if not sound and well-planned strategies are set and followed). You have to give your best to extract the maximum output but you canât ensure that your income will be a definite figure. Your affiliate income can fluctuate every now and then. If you can grow a wide range of audience, it can be said that you can expect an average income flow.
- Working as a Third-party – As an affiliate, you just work as a third-party who is promoting and getting paid by the merchant. Thatâs it! There is no direct relationship with consumers. That means you are helping only the merchant who is building his buyer list. So, you are only getting paid for each sale, and once a consumer buys something using your link, he/she may not buy the same thing using the same link rather he/she may buy things directly from the merchant. Thatâs how the merchants are getting more potential customers.
- Choosing the Right Product – When it comes to choosing the right product from a ton of products, itâs always a difficult task to make it happen. In affiliate marketing, you will have a ton of products on the field. So make sure to do proper homework before choosing the right product that may fit for you.
According to recent studies, 81% of brands rely on affiliate links because they involve very little investment. Affiliate Marketing, an appropriate marketing solution for every e-commerce store, involves an affiliate signing up to an affiliate program offered by a retailer to first promote and then sell their products on a formulated commission-based payment model. This affiliate, usually a publisher, is poised to promote such products and services using a unique link that sends traffic to the companyâs website. If the target lead purchases the product, a percentage of the sales is then paid to the affiliate.
Because affiliate marketing is a performance-based marketing strategy, it reduces the money wasted on advertisement allocation. It is a widely known truth that marketing is all about increasing ROI for prospective customers, and affiliate marketing is no exception. It reduces the risk of bad ROI since the amount of money you spend is less.
In a world where marketing strategies and tactics bombard businesses from all directions, affiliate marketing has become a popular choice among businesses and brands.
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